Jeff Morris

Employee Theft

| Jeff Morris

IN AN UNCERTAIN ECONOMY and an extremely competitive retail climate, companies face a significant challenge to improve profitability and shrinkage continues

The Big App

| Jeff Morris

The minute she walked into my office, I knew she was trouble. Trouble, with a capital T, and that rhymes with C, and that stands for CRM. Before I even

CRM at the crossroads

| Jeff Morris

The good news is, it’s February! OK, that may not seem like much, but think of it: This means you’ve survived the Big Holiday Shopping Season (such as

Easy Rider

| Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

2002: THE YEAR WE MAKE CONTACT?

| Jeff Morris

It wasn’t supposed to be like this. 2001 was to be the year when colonists on the Moon discovered a black monolith, which emitted an ear-piercing signal

Storehouse: Crme de la CRM

| Jeff Morris

One of the key elements of CRM (pronounced ) is knowledge about each customer as an individual: to know what his history is, what his value to you is,

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