While current iterations of PIM are highly effective, the tech landscape is shifting to a broader, more powerful paradigm: The product experience. Brands must create emotion-stirring experiences tailored to a consumer’s personality and preferences. But personalization requires serious data management and deep customer insights.
Jennifer Krizanek is CMO at Contentserv. She is a professional B2B product marketing leader with over 10 years’ experience in the Product Information Management (PIM) and Master Data Management (MDM) markets. Her focus is on helping organizations communicate the business value of their products – via positioning, messaging and differentiation – to ultimately drive demand and increase revenue. She has successfully launched several key strategic projects for organizations, such as rebrand/brand consolidation, brand and product repositioning, acquisition management, innovation management, customer advisory board, and customer reference and satisfaction programs.