John Federman

Is Your Website Talking to Your Call Center?

| John Federman

Most multichannel merchants do a fine job of branding across channels. But few are leveraging the information gathered across business units to enhance their multichannel strategy. For too long, companies have separated their online channels from their contact centers without realizing that the two units can work in unison to boost overall sales and improve customer experience.

Clarifying click-to-call

| John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate

The ABCs of “Click to Call”

| John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?