Long before DTCs and DNVBs rode social, mobile, and ecommerce to steal mindshare and market share, the earliest, largest CPG brands were built with broad reach on television. Ever since, a digital divide has separated winners and losers. Now, with streaming hot, TV has joined the upstarts in the CPG digital marketers’ basket.
Jordan Rost leads marketing for Roku’s advertising business. He and his team help marketers understand shifting media behavior, re-imagine storytelling for the streaming decade and make better ads. Prior to joining Roku, Jordan held leadership roles at Google, Nielsen, Adaptly and Accenture.