Justin Jackson

The Role of Mobile in Multichannel Marketing Today

| Justin Jackson

Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill

With Data, Do It Right From the Start

| Justin Jackson

Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly