Kate DuBois

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Kate Dubois is General Manager for Kenshoo’s newly formed Market Intelligence business unit, following two years as Kenshoo’s General Manager for search. Kate has over 15 years of experience in performance media, digital marketing and communications including leadership roles at Omnicom’s global performance marketing agency, Resolution Media, and global communications firm Edelman.

retailers and CPG companies store shot feature

CPG Marketers: Data That Drives Retail-Intelligent Ads

| Kate DuBois

While many CPG marketers now account for major consumer behavior shifts, the most successful seek to better understand and respond to trends in the context of their own product mix. Now a channel-agnostic approach to interpreting market signals most relevant to their own product mix is fueling smarter marketing decisions.