Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation
Though some multichannel merchants still have yet to take the plunge into online customer product ratings and reviews, many of those who have are seeing
Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their
Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three
