Segment your e-mail house file…or else
Though many marketers still balk at segmenting their e-mail house files, the marketplace is moving in a direction that is increasingly making segmentation
Your comments, please
Though some multichannel merchants still have yet to take the plunge into online customer product ratings and reviews, many of those who have are seeing
Trigger Happy: Using Triggered E-mail to Drive Engagement Marketing
Engagement is a hot term in e-mail-marketing circles right now. Why? Because, according to a slew of experts, marketers who want to continue to get their
Harness the power of employee bloggers
Should a company hire a professional writer for its blog? No, according to Chris Baggott, CEO of Compendium Blogware. In fact, he says, a company’s best
Upward Mobility
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
Do You Have a Site Search Problem?
There are a Few Indicators when there’s a Problem with a Merchant’s Site Search Function. For one, if less than 25% of site searchers click on one of
Shore up your site search
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and
Just do it
By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,
How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Time for a chat?
Imagine a retail location with no sales clerks available to help people who have questions or can’t find products. That’s the state of an estimated three