One of the truly great mysteries of online marketing is why so few merchants use behaviorally triggered e-mails to boost customers’ recency, frequency,
Merchants in May received two pieces of good news on the ill-crafted Fair and Accurate Credit Transactions Act, or FACTA. Congress passed a bill protecting
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s
