Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
Your List Is in Danger of Being Poisoned
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
Micro Managing
Since the late ’90s, multichannel merchants have had seared into their brains the phrase The competition is just a click away. Fair enough, but more and
Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible
(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,
Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative
(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop
The Web Numbers Game
Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to
Neiman Marcus to Launch Closeout Site
Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a stand-alone closeout Website
Your E-mail Drives More Responses Than You May Think
Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service
Live from List Vision: E-Cards, Guarantees, and Other Quick Tips
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.