Laura Gurski

Laura Gurski is senior managing director and global industry lead of Accenture’s consumer goods and services practice, where she oversees the development and delivery of customer service, commerce, operational and sales transformation services. Laura and her team work with consumer goods companies to help create market differentiation, reach global markets and deliver efficient operating models, processes that manage scale and complexity, and strategies to drive growth.

CMOs: Look Beyond the Basics to Create Relevance at Scale

| Laura Gurski

The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.