Lauren Freedman

New Year, New Resolutions

| Lauren Freedman

Provide true cross-channel convenience. First off, it’s important to clarify what this means. It starts with the ability to purchase across all of your

Online Holiday Check list

| Lauren Freedman

Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention

Guts and Online Glory

| Lauren Freedman

A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of