Five Steps for Social Media Success
So you followed all of the rules and established your brand presence on all of the biggest social media networks
Choosing the Right Social Media Networks
No longer dominated by tweens, social media is a viable channel to market to business and family decision makers. Before you begin, though, you must understand where your target audience resides online
Choosing the Right Social Media Networks
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
Useful Lessons in Website Usability
A recent survey conducted by Guidance and Synovate found that 36% of online shoppers ran into roadblocks while buying gifts. The roadblocks included factors such as slow load times, problems with or inability to check out, system crashes and more
Let’s Get Social: Lessons Learned from Coach
Luxury leather merchant Coach, among the first to board the social media bandwagon, started the
Social Media Marketing: A Warning Sign of Starbucks Trouble?
The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald
What Webkinz Can Teach You About Social Media Marketing
Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children
A ‘Target’ for Social Media Marketing Backlash
In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season
Let’s Get Social: Lessons Learned from the iPod Touch
On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out
Social Media Lessons Learned from Taryn Rose
Last fall, Taryn Rose