Design Physics 101 in a Catalog 2.0 world
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers; they must offer options that engage
Catalog design 2.0
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer
How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,
Seven Strategies to Get Your Catalog Opened
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much as a peek inside the cover. So after all the planning,
How to Put Gift Lists to Good Use
If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message. Food
Bounce-backs 2.0: Going beyond the print channel
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered
The art of accommodation marketing
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer
How service fits in with Paul Fredrick’s culture
Men’s Apparel Cataloger Paul Fredrick Understands Both its Brand and its Customers’ Needs. The company sells fit; clothes that fit the customer’s body,
Branding from the inside out
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only.
Adding on to your AOV
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a return on investment, though it is getting