Lois Brayfield

Catalog design 2.0

| Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Branding from the inside out

| Lois Brayfield

What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating your brand to customers only.

Adding on to your AOV

| Lois Brayfield

In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a return on investment, though it is getting