Corrections

| MCM staff

In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were

Get ’em when they’re young

| MCM staff

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

Listings

| MCM staff

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Cyber location shots

| MCM staff

Let’s face it: Not everyone has the deep pockets of a Saks Fifth Ave. or a Neiman Marcus to whisk models, photographers, and staff off to exotic locations

Insight aims for 1-to-1 via e-mail

| MCM staff

With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Basic terminology

| MCM staff

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

The Seinfeld curse?

| MCM staff

As the industry awaits the fate of cataloger/retailer J. Peterman, which narrowly escaped bankruptcy liquidation in March (see story on p. 5), we have

One-to-one printing evangelists

| MCM staff

The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,

Damark takes the long view

| MCM staff

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

Forecasters predict a blue year

| MCM staff

In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But