Amazon.com expansion continues
Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell
MCM staff
A look at legislation…
Now that the impeachment trial is over, Congress is back in business. Legislation regarding the Internet, privacy, and outbound telemarketing has catalogers
A super service story
Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions
Not as much business as usual
Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported
Taking on the USPS
The postal rate increase was implemented in January, but that’s not stopping the Alliance of Nonprofit Mailers from trying to overturn the price hike.
BENCHMARK’99
Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark
Catalog Awards
Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international
Corrections
In “Here, or over there?” on p. 43 of our March 1 issue, we reported that Lands’ End’s sales from the U.K. were 40 million and its sales from Japan were
Get ’em when they’re young
How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit
Basic terminology
RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among