Where are they now? Or: Whatever happened to the class of ’94?
For the past eight years, Catalog Age has profiled at least 40 new catalogs each year. But what happens after they launch-how many of the new catalogs
MCM staff
The big stories of the ’90s
It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back
At deadline
FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests
FedEx strike threat postponed
Although the FedEx Pilots Association (FPA) promised not to strike during the ’98 holiday season, catalogers shouldn’t rest easy quite yet. As of early
Catalogers sing UPS blues
Multititle cataloger Knight’s Ltd. has been a United Parcel Service customer for 20 years. But now St. Louis-based Knight’s is considering ending its
‘Covering’ prospecting books
Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative
People
Kim Myers is now the managing editor of Patagonia in Ventura, CA.Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing
Slash-and save
Victoria’s Secret’s announcement that it was slashing catalog circulation 30% signals a change of strategy for the women’s lingerie and apparel marketer.
Strategic exchanges
Among the participants in Catalog Age’s 1998 Benchmark Report on Lists and Databases (see July issue), only 20% exchange names with competitors. But list
Firing Back
More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my