10 bright ideas
At the recent Fifth Annual Business-to-Business Database Marketing Conference, cosponsored by Catalog Age’s parent company,PRIMEDIA Intertec, and the
MCM staff
Turn Off the TV
With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play
Social Studies School Service
To better enable teachers to order educational products online, Social Studies School Service (SSSS) in July launched a Web catalog offering nearly 15,000
The domino effect
Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales
Utilities seek the power of catalogs
As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand
People
Paul F. Robinson has been named chief financial officer of Stamford, CT-based PC Flowers & Gifts, an Internet flower and gift service. Robinson was formerly
Firing Back
More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my
Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers
Tailoring the text
Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles
The devil made me do it
Before we get too caught up in procrastinating on our holiday shopping, it’s time for us to award our favorite Halloween catalog cover. And the lucky