A nonprofit catalog quandary

| MCM staff

Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,

Magic Attic Club, Fall 1997

| MCM staff

‘I loved this catalog,” exclaims one judge. “It’s a simple, well-presented concept that conveys inclusion, fun, and quality product.”Indeed, the Magic

Hanna Andersson, Holiday 1997

| MCM staff

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

WINNERS AND FINALISTS

| MCM staff

p. 70 Apparel Over $100 Gold: Patagonia, Fall 1997 Silver: no award Finalist: Tilley Endurables, 1997p. 71 Apparel Under $100 Gold: no award Silver: The

In pursuit of excellence

| MCM staff

Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

McFeely’s Square Drive Screws, 97D

| MCM staff

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

Dealmakers rev up again

| MCM staff

Second-quarter merger and acquisition activity was up 36% from this time last year and up 76% from the first quarter of ’98. Catalogers completed 30 transactions

PC Zone gets down to business

| MCM staff

Computer cataloger Multiple Zones International is tapping into the small office/home office (SOHO) market by mailing its first business-to-business catalog.

Backword & Response

| MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.