At Deadline

| MCM staff

FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,

JUDGES

| MCM staff

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

Intranet marketing, by the book

| MCM staff

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the

People

| MCM staff

Tracy Keller joined Team Paradise, a catalog of inline skating equipment, as marketing manager. She will manage promotional activities and advertising.Barnesandnoble.com

Cover

| MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum

International Insight

| MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

Creating the instant impulse to buy

| MCM staff

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

Walter Drake lends a hand

| MCM staff

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise

Calender

| MCM staff

August 1-5 San Francisco International Gift Fair. George Little Management. George R. Moscone Convention Center, San Francisco. For more information,

Nabisco shelves gifts book

| MCM staff

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco