People
The Michigan Bulb Group of Peoria, IL-based multititle cataloger Foster & Gallagher announced two promotions. Chris Dwyer-Jaroszcwicz, a 13-year veteran
MCM staff
Why catalogers must eat their young
R ecently I learned that the largest corporation at the turn of the century-the Microsoft of its day-was the American Lead Pipe Co. How is that relevant
Missing out on school uniform sales
New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students
Real-time risks
Any good business plan includes an analysis of the competition. And in the world of online selling, it’s relatively easy to see how your competitors are
Opinion & Response backword
A casket full of cheer As this month’s Benchmark Report on Merchandising (p.129) shows, catalogers continually strive to come up with product that sets
Vanity 800s in peril
If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger
Omaha Steaks cooks up corporate sales
In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have
Moore Medical returns to health
As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market
Made in Japan, marketed in U.S.
An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number
A nonprofit catalog quandary
Something’s got to change for the nonprofit catalog business of the Windsor, CA-based National Women’s History Project (NWHP).For the past five years,