Backword

| MCM staff

In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional

Online catalogers unite

| MCM staff

Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our

Varsity cheers on two spin-offs

| MCM staff

Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading

SOHO, so good

| MCM staff

By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become

Montgomery Ward’s new alias

| MCM staff

When ValueVision International, the nation’s third-largest TV home shopping network, bought the Montgomery Ward Direct catalog from Fingerhut two years

Life after Brainstorms

| MCM staff

Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,

Another go at ‘eco-fashion’

| MCM staff

Within the past year, designers Donna Karan and Liz Claiborne have introduced environmentally friendly fibers such as organic cotton into their spring

M&S launches second catalog

| MCM staff

U.S. mailers such as Lands’ End and Talbots that have set their sights on the $9 billion U.K. catalog market are finding stiff competition from British

J. Jill joins crowded home market

| MCM staff

DM Management, the $135 million parent company of the J. Jill and Nicole Summers women’s apparel catalogs, plans to hop on the home goods bandwagon. The

Great Expectations

| MCM staff

Most customers know what they want-a good product at a good price, with good service thrown in. And as we head into the 21st century, customers will become