Melissa Dowling

MCM Awards: Lighthearted Copy, Infectious Quirkiness, Define Spanx

| Melissa Dowling

A great brand is one in which customers want to be a part of, according to one MCM Awards judge. The Spring 2009 edition of the Spanx catalog exemplifies this concept, and helped the marketer of bodyshapers, foundation garments and slimming intimate apparel win a Silver in the Apparel Over $20 Million category.

MCM 100: The List is In

| Melissa Dowling

The Largest Multichannel Merchant companies got a little smaller in 2009. No real surprise, given that it was one of the worst retail years on record,

How Lehman’s Uses Social Media

| Melissa Dowling

You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.