Zeke Hamdani
Murtaza “Zeke” Hamdani is the Director of Web Services for Celerant Technology. He is an ecommerce expert with over 15 years of experience in the retail industry. With an ultimate goal of delivering cutting edge technology, Hamdani approaches information technology with the abilities of a programmer and the sensibilities of a retailer. He believes that a keen eye for detail coupled with creative thought is key to creating the best products and had enabled him to effectively compete with juggernaut firms with exponentially more resources.
Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.
Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted — that breeds resent, which erodes loyalty. Following these tips will optimize chances of converting customers, and making sure they feel good about it.
Returns processing is an extremely important part of the customer experience and the overall omnichannel shopping journey, yet it is often glossed over.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.