Michael Griffiths
Michael Griffiths leads global marketing and communications for Pitney Bowes’ retail and ecommerce portfolio, including end-to-end capabilities across the physical and digital landscape such as demand generation/loyalty; cross border retail in 200+ countries; marketplaces in China, India, Japan and beyond; “anywhere to everywhere” global sourcing, fulfillment and returns; APIs/services for delivery, location awareness and more.
If Amazon Prime Day is any indication of what’s to be expected during this year’s Black Friday and Cyber Monday sales, we’re in for another year of holiday shopping season mayhem. With the line continuing to blur between physical and digital and ecommerce, here are four steps merchants can take to prepare for holiday ecommerce success from Cyber Weekend on.
Unified commerce, unlike omnichannel, provides retailers with global reach in any market; a single version of the truth for scenarios like sourcing and returns; and control over hidden costs like shipping enablement that have crippled margins and ceded far too much ground to the likes of Amazon. See how unified commerce delivers on the promise of omnichannel.