Michelle Houston

Look Within: Your House File May be Rich With Data

| Michelle Houston

Looking to reduce spending but still want to mail to the masses? Maybe it’s time you took a look at your house files. There’s a chance some of the best names to mail are already there. Click here to find out if your older buyers, requestors and retail shoppers are worth mailing.

Using Catalogs to Drive Retail Traffic

| Michelle Houston

In addition to the typical modus operandi of ordering retail trade area prospecting models from the co-ops, there is a good source of names hidden in the housefile segments, and in prospect lists normally overlooked for traditional catalog mailings, due to marginal performance. There is still some retail gold left in those marginal names you may be thinking of discarding.