Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

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Thrasio Raises $500M to Expand Amazon Rollup Juggernaut

| Mike O'Brien

Thrasio, the most successful practitioner of the Amazon rollup model by creating economies of scale and supercharging growth, has raised $500 million, pushing it over the $1B mark in less than two years. It plans to pursue bigger targets, expand product development and go into other channels and international markets.

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Loves Furniture Files Chapter 11

| Mike O'Brien

Loves Furniture, a Michigan startup that went into business in 2020 just as the pandemic was emerging, has filed for bankruptcy protection as bills piled up and inventory, fulfillment and logistics issues hamstrung its operations. The company claims that fulfillment issues caused by Penske, its contract logistics provider, led to the troubles.

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Amazon Gives Break to SFP Merchants

| Mike O'Brien

Amazon is giving merchants using its Seller Fulfilled Prime a break in terms of service level commitments, removing a plan to have them meet one- and two-day shipping requirements, in light of ongoing challenges on speedy delivery from carriers, CNBC reported.

MCM CommerceChat podcast

Fake Reviews and Brushing on Amazon

| Mike O'Brien

Amazon has had a problem with “brushing” on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand.

China Luxury Goods Market Up 48% in 2020

| Mike O'Brien

Driven by a pandemic-fueled lack of travel and more disposable income, the China luxury goods market grew 48% in 2020, doubling the country’s overall share, according to Bain & Company. The upward trend is expected to give China a leading share of 45% of the global luxury market by 2025, outpacing Europe and North America.

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USPS Suffered Most in Holiday Package Deluge

| Mike O'Brien

The U.S. Post Office suffered most in terms of on-time performance and complaints this peak holiday season, experts agreed, with FedEx also having issues but not to the same extent and UPS doing better. Carriers of all stripes were buried by a cataclysmic holiday package deluge from Thanksgiving to Christmas.

2020 Year in Review: Retail Upended, Reset Continues

| Mike O'Brien

As 2020 comes to a close, it’s time to reflect back on a wild and crazy year in retail, to paraphrase the Festrunk brothers from Saturday Night Live. COVID-19 came in like a wrecking ball in February and March, causing widespread shutdowns that hit retail especially hard, leading to hockey-stick growth in ecommerce.

Holiday Returns Cost Expected to Double

| Mike O'Brien

After the explosion in holiday ecommerce, comes the flood of holiday returns, expected to cost retailers $1.1 billion, twice what it did in 2020, according to data from Narvar. goTRG and Returnly both said Dec. 26 was the peak day for consumers to initiate returns. UPS traditionally lists Jan. 2 as peak returns day for transit of returns.

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UPS, FedEx Diverge on Last-Mile Surcharges

| Mike O'Brien

UPS has extended shipping surcharges into 2021, with some similarities and some differences FedEx. Most notable was a steeper price drop for the surcharge on UPS’s SurePost last-mile service, used by many smaller ecommerce shippers, as FedEx may be covering the cost of shifting volume from the USPS into its own ground network.

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International Parcel Shipping Provider Passport Raises $12M

| Mike O'Brien

Passport, a provider of international parcel shipping services, has raised $12 million in a Series A round to build out its parcel supply chain network for ecommerce and DTC brands. Funding for the round was secured by M13 and included participation from Resolute Ventures, Precursor, Kleiner Perkins, RiverPark and Republic.