Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Singles Day 2020 feature

U.S. Sellers Outperform During Singles Day 2020

| Mike O'Brien

Boding well for the holiday spend here, the U.S. was the top seller of goods during Alibaba’s Singles Day 2020, which raked in $116 billion combined on Alibaba and JD.com. Alibaba itself reported $75.28 billion yuan in GMV, while JD.com said its Singles Day GMV was $40.72 billion. Sales from U.S. retailers topped $5 billion.

Amazon Flex driver in trunk feature

Amazon Flex Creates Rewards Program to Incent Drivers

| Mike O'Brien

Amazon is adding perks for its legion of thousands of crowdsourced delivery drivers through the Flex program, creating a rewards program that includes things like a cash-back debit card and the ability to earn access to more desirable routes and slots.

holiday packages at the door feature

Adobe Predicting Busy Santa: Holiday Ecommerce Sales Jumping 33%

| Mike O'Brien

In the peak holiday season like no other, Adobe is calling for a 33% increase in holiday ecommerce sales from Nov. 1 through Dec. 31, hitting a record $189 billion, equal to two years’ growth from a single year, as retailers, carriers and solution providers alike gear up for a blowout.

Shopify + TikTok

Shopify Give Sellers Access to Massive TikTok Audience

| Mike O'Brien

In a linkup of major players, ecommerce platform Shopify, with more than 1 million merchants, has partnered with hugely popular Chinese video sharing site TikTok. A new TikTok channel on Shopify lets sellers can set up, manage and track campaigns natively within the platform, accessing a global audience of 800 million users.

Fetch Robotics in warehouse feature

Vargo Partners with Kindred, Fetch Robotics

| Mike O'Brien

Ecommerce fulfillment software and systems integration provider Vargo has partnered with robotics sortation and grasping robot maker Kindred and autonomous mobile robot (AMR) creator Fetch Robotics to help their systems better sync with order orchestration and workflows. This continues a recent trend of SI/robotics partnerships.

Happy Returns FedEx QR scan feature

Happy Returns Network Expands to 2,600+ Locations in FedEx Deal

| Mike O'Brien

After parting ways with Amazon last year, FedEx is now jumping deeper into ecommerce returns, much as Amazon did with Kohl’s, by adding Happy Returns bars to 2,000+ FedEx locations, including 300 inside Walmart stores. Unboxed returns will be accepted from 150 different retailers when the program launches at the end of October.

cross-border ecommmerce globe and boxes

Amazon Parcel Shipping CAGR Outpaces Growth in 13 Major Markets

| Mike O'Brien

Three out of every five parcels shipped in 13 major world markets is originating from China, and Amazon shipped more than 1.9 billion parcels in the U.S. alone in 2019, a 155% increase contributing to a five-year CAGR of 30%, according to Pitney Bowes’ annual parcel shipping index.

MCM CommerceChat podcast

Will Global Privacy Control Protocol Succeed Where Do Not Track Failed?

| Mike O'Brien

Global Privacy Control focuses on letting consumers opt out of the sale of their personal data to third parties. The early-stage coalition includes the Electronic Frontier Foundation and Mozilla. Rob Shavell, CEO of Abine, who was involved in Do Not Track and now GPC, discusses what’s ahead and why merchants should get on board.