Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

ecommerce returns

Free Returns Still Drive Loyalty, Even As Thresholds Rise

| Mike O'Brien

Even as more retailers are increasing thresholds for free returns shipping in the face of massive volume and steadily rising costs, 79% of consumers said they’d be more likely to make a repeat purchase from those offering free returns or exchanges, according to a new survey from solution provider Loop. 75% said they expect retailers to make new product suggestions based on their purchase.

Teamsters Sean O'Brien before Congress feature

Looking At UPS-Teamster Scenarios

| Mike O'Brien

Can UPS and the Teamsters reach agreement in time? Should UPS meet the union’s demand for higher part-time worker pay, or leave its last offer on the table? Is there a joint realization that too much is at stake? And if it happens, how will other carriers pick up the slack? We discuss all this with Gaston Curk, CEO of postal consolidator OSM Worldwide in this MCM CommerceChat podcast.

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Prime Day 2023 Sets Record

| Mike O'Brien

Prime Day 2023 was a winner, based on data from Adobe Analytics, with an estimated $12.7 billion spent over the two days in the U.S., up 6.7% from $11.9 billion last year, and Amazon called day one on July 11 its single largest sales day ever, with 375 million items sold worldwide. Considering the state of the economy and consumer sentiment, that kind of a result is quite an achievement.

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Bold Commerce Creates Direct-From-Video Checkout

| Mike O'Brien

Bold Commerce, provider of a headless, composable commerce checkout solution, has a new offering that lets brands and retailers enable checkout directly from a video or email without the intermediate step of visiting a product page, where cart abandonment can happen. The so-called accelerator uses API calls to integrate a checkout link directly into any shopper engagement.

USPS delivery vans

Experts Give New USPS Ground Service Thumbs Up

| Mike O'Brien

The U.S. Postal Service this week launched a new service called Ground Advantage that seeks to win back some of the parcel volume lost to FedEx and UPS when the major carriers insourced much of what they once handed to USPS Parcel Select Ground, which is being folded into the new offering.

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Online Prices Down 2.6% in June vs. 2022

| Mike O'Brien

Online prices fell 2.6% in June compared to a year ago, the largest drop since May 2020 and slightly more  than in May, according to the latest Adobe Digital Price Index, as overall inflation has moderated but the cost of consumer goods is still far above pre-pandemic levels. The largest year-over-year price drops were in consumer electronics (-12.9%), computers, (-16.9%) and appliances (-8.3%).

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Amazon Breakup Would Be a Mistake, Analysts Say

| Mike O'Brien

While it’s been widely reported that Federal Trade Commission head Lina Kahn is planning to drop a massive antitrust lawsuit against Amazon, analysts at Baird argue in a research note that the move would be wrong-headed because the company’s success is based on innovation and investment, not monopolistic practices. The FTC has already accused Amazon of duping millions into signing up for Prime.

OriginBX logo feature cross-border commerce

OriginBX Data Standards Address Goods in Cross-Border Commerce

| Mike O'Brien

OriginBX, a nonprofit organization looking to standardize how detailed product data is shared for tax and trade compliance in cross-border commerce, including ways to ensure ethical sourcing by avoiding goods produced by forced labor, will soon publish version one of its standards. OriginBX’s initial standard will deal with digital sharing of product details in technology and electronics.

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Alex and Ani Closing Headquarters, 20 Stores

| Mike O'Brien

Alex and Ani, once popular for its expanded charm bracelets and a smaller competitor of the global Pandora chain with its lab-grown diamonds, is closing stores and its Rhode Island headquarters as it assesses the state of its business in a challenging post-pandemic environment. The company, which filed for bankruptcy court protection in 2021, will close 20 locations, leaving seven open.

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UPS, Teamsters Break Off Talks, Point Fingers

| Mike O'Brien

One ultimatum deadline between UPS and the Teamsters union was passed successfully on Friday, raising hopes of a contract settlement, but another one came and went today with prospects somewhat dimmed as the two sides cut off talks. Each party blamed the other for the breakdown, with three weeks left until the July 31 expiration of the current five-year agreement and pay the main sticking point.