Mike O'Brien
Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.
For those overseeing ecommerce and direct-to-customer operations and fulfillment, Multichannel Merchant is launching a new subscription content series, “The Ecommerce Workforce Management Insider.” Each month we’ll bring you insights and viewpoints from experts in the retail, ecommerce and provider communities.
It was another eventful week in the ongoing saga of retail bankruptcies. Tailored Brands, parent of Jos. A. Bank and Men’s Wearhouse, plans to put a greater emphasis on casual apparel as part of its Chapter 11 filing, while the investment group REV is planning to snatch up assets from both Pier 1 and Modell’s out of bankruptcy court.
Major logistics and shipping firm C.H. Robinson has added a parcel option to its Freightquote self-shipping tool to better service small-to-medium-sized businesses, while also partnering with project crowdsourcing provider TaskRabbit to give them access to ecommerce fulfillment services. The combination is an industry first.
A few weeks ago, analysts predicted FedEx’s strong Q4 results were a preview of coming attractions for when UPS reported. They weren’t wrong. UPS reported a record 22.8% surge in average daily shipping volume in Q2, fueled by massive ecommerce growth, and a 65% increase in shipments to consumers, nearly 70% of total volume.
Digital fraudsters are nothing if not opportunistic, and the current pandemic is an excellent example. Many reports from consultants and researchers talk of increasing scams and tricks, and “content fraud” is on the rise. Jeff Sakasegawa, a trust and safety architect at fraud prevention firm Sift, talks about the problem and his findings.
USPS Postmaster General Louis DeJoy doubled down on the need for greater efficiency and performance, while enacting new measures. Also, the USPS reached an agreement in principle to receive a $10 billion loan from the U.S. Department of the Treasury under the CARES act, and created for the first time a loyalty program.
A partnership between mall giant Simon Property Group and apparel licensing firm Authentic Brands has made a $305 million bid to acquire the assets and intellectual property of Brooks Brothers out of bankruptcy court, according to various media reports. The partnership, named Sparc LLC, plans to keep at least 125 stores open.
Google has been busy on the ecommerce front lately, announcing a plan to drop commission fees for sellers who use its Buy on Google checkout service, while making its pilot-tested product recommendation engine publicly available to let sellers display more personalized offers.
Ascena Retail Group, parent of iconic women’s apparel brands Lane Bryant and Ann Taylor, has filed for chapter 11 bankruptcy protection and announced plans to shutter 1,600 of the 2,800 stores across its various chains in an effort to reduce its massive debt by $1 billion. The news comes weeks after an executive bonus windfall.
This month, FedEx Express installed four robotic arms inside a sortation hub in its hometown of Memphis, in response to demands placed on its services in the midst of the massive pandemic-influenced surge in ecommerce orders. Yaskawa America supplied the robotic arms and Plus One provided the software system.