Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

ebags

eBags On the Importance of Consistent Brand Communication

| Mike O'Brien

Catherine Harrison, director of operations for eBags, talks about her company’s approach to keeping its customers in the loop and satisfied. eBags is a finalist in the category of brand communication for the third annual Excellence in Customer Experience Awards, to be presented at a March 29 luncheon ceremony at Operations Summit 2017 in Pittsburgh.

Operations Summit 2017 Once Again a Jam-Packed Affair

| Mike O'Brien

Next week the team at Multichannel Merchant is eager to join 800+ professionals from across the spectrum of direct-to-customer and ecommerce operations and fulfillment at the David L. Lawrence Convention Center in Pittsburgh, PA for our fifth annual event. Looking forward to seeing you all there!

eBay, online marketplace, ecommerce, global ecommerce, marketing, global marketing, marketing campaign, online sellers

New eBay Offering Guarantees Three-Day Delivery

| Mike O'Brien

eBay is wading into the fast shipping wars, taking on Amazon Prime and Walmart with its new Guaranteed Delivery offering that will launch this summer on its selling platform with more than 20 million eligible items. Shoppers on eBay will also be able to search and filter items by one- and two-day delivery.

Amazon Using Logistics for FBA Orders, Pushing Ahead on Drones

| Mike O'Brien

An Amazon executive said the company at this point is just using its recent investments in logistics and transportation to handle internal capacity, including servicing sellers using its Fulfilled by Amazon (FBA) program where it handles third-party orders. See what else he said about the company’s logistics focus, as well as the status of its drone delivery program.

Selecting the Right WMS for Your Current and Future Needs

| Mike O'Brien

With an ever-growing list of warehouse management system (WMS) providers, the wide array of choices can seem overwhelming. In this report you will learn which warehouse management system fits your needs the best, identifying and assessing the current state of your warehouse management system and much more.

Dealing with Digital Disruption in Ecommerce Operations

| Mike O'Brien

Jim Tompkins, founder and CEO of Tompkins International, talks about the need to go beyond continuous improvement to total reinvention in order to address continual digital disruption. This will be the theme of Jim’s breakfast keynote address at Operations Summit 2017 on Tuesday, March 28 in Pittsburgh. Come gain insights from his experience working with major corporations on their supply chain strategy and execution.

Lands’ End on Being a Customer Experience Leader

| Mike O'Brien

What does it take to be a customer experience leader? Kelly Ritchi, SVP of Employee and Customer Services for Lands’ End, talks about the iconic brand’s philosophy and approach to customer service, what sets it apart and the business benefits it sees as a result. The company is a finalist in the leadership category for the Excellence in Customer Experience awards from Multichannel Merchant; winners will be announced during a luncheon on March 29 at Operations Summit 2017 in Pittsburgh.