Mike O'Brien

mobrien@accessintel.com / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Danish Ecommerce Grows, But Cross-Border Flow Mostly Inbound

| Mike O'Brien

Ecommerce in Denmark was a record-setting 100 billion kroner, or 13.44 billion euros, in 2015, representing 10% of the country’s retail market. But the flow of cross-border goods is mostly into the country, due to the high price of Danish goods and stiff overseas competition. See what else a national trade association discovered in a new report.

Popular Seattle Roaster Caffe Ladro Ups its Ecommerce Game

| Mike O'Brien

Caffe Ladro, a Seattle coffee institution since 1994, has increased its online orders, including subscriptions, with a new ecommerce platform from HighJump. See how the company was able to ease the ordering process to help grow its sales, including subscription services and holiday orders.

Apple Wins Award for Best Shipping and Delivery Experience

| Mike O'Brien

With expectations so high and pressure to consistently delight a daily reality, shipping and delivery is a huge component of the overall customer experience. So being atop the industry in this category is no small feat. Find out what Apple did to win the 2016 Excellence in Customer Experience award at Operations Summit for best shipping and delivery experience.

More Merchants Jumping In as Prime Day Opportunities Grow

| Mike O'Brien

After the success of Prime Day 2015, merchant sellers on Amazon are getting over their initial apprehension and jumping in with both feet, according to an executive with a company that works with several hundred of them. Read about the challenges and opportunities associated with this now-major sales event.

It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Bath & Body Works Wins Best Packaging Experience Award

| Mike O'Brien

For the second year in a row, Bath & Body Works won the award for best packaging in Multichannel Merchant’s Excellence in Customer Experience Awards. See how the company excels in this category, and learn some tips you can apply to your business.

UPS Expanding Pickup Lockers to 300 U.S. Locations By Year’s End

| Mike O'Brien

Following a pilot program at eight locations in Chicago begun last year, UPS is expanding its self-serve pickup lockers to 300 locations in five states by the end of the year, with lockers in eight additional states planned in 2017. UPS sees this as a way to increase consumer choice, provide value to retail customers and drive network optimization through increasing delivery density.

UPS, UPS ground, UPS air

Drones, Robotics, 3D Printing Part of Major Technology Focus at UPS

| Mike O'Brien

UPS executives said they will continue to place a $1 billion bet on new technology each year, including major investments in facility automation, robotics and even drones to conduct tasks such as aircraft inspections and inventory counts. See what else the company disclosed about its strategy and operations during media day at its Atlanta headquarters.

Canada Post Strike Would Hit SMB Ecommerce Shippers

| Mike O'Brien

Smaller merchants doing business in Canada are getting product out the door and setting up contingencies in anticipation of a possible Canada Post strike. See what options are available, and what impact the work stoppage could have.