Williams-Sonoma Gets a `Taste’ of Publishing
Not to be outdone by lifestyle guru Martha Stewart’s foray from magazine publishing to catalogs, San Francisco-based cooking accessories cataloger/ retailer
Programmer’s Bids Adieu to Europe
Programmer’s Paradise’s third-quarter European sales tumbled 37%, to $19.5 millionIn a move to bolster its domestic sales, business-to-business software
Making Affiliate Online Marketing Programs Work
Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.
Prefer Drills Down with New Database
Since launching as a Web portal in mid-2000, Prefer Network has spun off a print book and is introducing a co-op database.A co-op member can select prospects
InStyle Catalog Already Out
While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched
Wide Wireless World
For online marketers, wireless technology can enhance the selling process – and increase salesFirst there was e-commerce. Now there’s m-commerce: mobile
CREATIVE
When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,
New Web privacy developments
Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow
MERCHANDISING
When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog
Giving and redeeming
Gift certificates can be a multichannel challenge Retailers and catalogers know that gift certificates and discount coupons can convert prospects, boost