What will consumers spend this holiday? It depends on whom you ask
A number of recent studies offer contradictory predictions for consumers
Anthrax Anxiety Leads Consumers to Survivalist Catalog
Stamford, CT–A favorite catalog of survivalists, Brigade Quartermasters has seen demand for its products soar since the Sept. 11 terrorist attacks and
Attack Aftermath: Perishables Mailers Spared Excessive Spoilage
The tragedy of Sept. 11 grounded airlines and effectively halted business nationwide. While many mailers scrambled to notify customers expecting packages
Getting ‘Em Back via E-mail
In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising
Alloy Acquires Dan’s Competition Catalog
Teen apparel mailer Alloy in early October acquired Mount Vernon, IN-based Dan’s Competition, a cataloger of BMX biking equipment and related apparel
Customer Care: A Super Duper Service Effort
Greenville, SC-based Super Duper Publications, which sells materials for speech therapists and teachers, has made the human touch a cornerstone of its
The Inside Scoop on Exclusive Merchandise
Exclusive merchandise can be a major point of differentiation for a cataloger. Unfortunately, obtaining an exclusive license or exclusive rights to an
Burpee Holding Co. Files for Chapter 11
Burpee Holding Co., the Warminster, PA-based holding company of seed cataloger W. Atlee Burpee & Co., filed for Chapter 11 bankruptcy protection in a
Attack Aftermath: Tense Times Call for Little Luxuries
With consumer confidence falling, unemployment rising, and the U.S. striking back, you might think that luxury goods are the last thing consumers would
Newport News Introduces Cami
New from Newport News: Cami International, a 60-page women’s apparel spin-off. An undisclosed number of Cami books mailed in September. About 75% went