Moira Cotlier

Getting ‘Em Back via E-mail

| Moira Cotlier

In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising

Making Them an Offer

| Moira Cotlier

It seems that Santa will be scaling back on his gifts this Christmas. Retail observers predict that holiday 2001 will see the softest sales in years.