In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising
The tragedy of Sept. 11 grounded airlines and effectively halted business nationwide. While many mailers scrambled to notify customers expecting packages
Warminster, PA–Burpee Holding Co., the holding company of seed cataloger W. Atlee Burpee & Co., filed for Chapter 11 bankruptcy protection in a Philadelphia
For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed
Not every online shopper makes it through the virtual checkout line. The industry average for cart abandonment is about 60%, but I would say that realistically
