The Electronic Catalog: Adieu to Abandoned Carts
Not every online shopper makes it through the virtual checkout line. The industry average for cart abandonment is about 60%, but I would say that realistically
The Electronic Catalog: Are E-Wallets Empty Wallets?
For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed
Restoration Hardware’s Direct Sales Surge
Since 1998, gifts and home products marketer Restoration Hardware has aggressively expanded its retail division, more than doubling the number of stores
Drs. Foster and Smith Acquires Pet Warehouse
Rhinelander, WI–The economy may have gone to the dogs for some marketers, but pet supplies cataloger Drs. Foster and Smith has grown its business 20%
Attack Aftermath: Grief Counselors Benefit Several Catalogers
Stamford, CT–In the wake of last week
Travel, Silver Award: Wilderness Travel, 2001
The striking blue photo on the cover of the Wilderness Travel catalog of penguins underwater is a home run, praised one judge. This Silver Award-winning
Anatomy of a Start-Up
Things don’t always go as planned, and no one knows that better than Ruggiero Palmieri founders R. Scott McIntosh and brothers Phil and Robert Palmieri.
International Consumer, Silver Award: Orvis, Women’s Clothing, Summer 2000 (U.K.)
The cover of Orvis’s Summer 2000 edition of its U.K. women’s apparel book evokes a feeling of warm, lazy days by the beach. The photo depicts the company’s
Housewares, Linens, and Furniture, Silver Award: L.L. Bean Home, Summer 2000
L.L. Bean Home’s cover photo of violet hydrangea blossoms set beside an Adirondack chair is warm, pleasing, and inviting, said a judge, and draws the
Gaiam Launches Magalog
According to a report from Boulder, CO-based Natural Business Communications and the Harleysville, PA-based Natural Marketing Institute, the lifestyle