Euro anticlimax
Much ado about nothing: That sums up catalogers’ view of the Jan. 1, 1999, debut of the euro. While Austria, Belgium, Finland, France, Germany, Ireland,
WEB MARKETING: In search of search engines
How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent
ACQUISITIONS: GE takes control of Genesis
Bankruptcy court also approves sale of Carol WrightOn Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green
E-MAIL CREATIVE: Getting your e-mails read
According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more
ACQUISITIONS: Amazon gets Back to Basics
Online superstore Amazon.com has waded a bit deeper into the print catalog pool. On Nov. 30 it acquired Back to Basics, a Herndon, VA-based cataloger
Thoughts about 2000
This month’s questionWhat do you think will be the biggest issue facing small catalogers in the next year?Competition with bigger companies, rising production
ACQUISITIONS: Amazon gets into print
When it decided to expand its e-commerce dominance into the home-improvement market, what did cyber superstore Amazon.com do? Why, it bought a relatively
Targeting John and Susie Coed
The car is weighed down with milk crates full of CDs and trash bags full of clothes for Junior’s big trip to college. But once in his dorm room, Junior
Those pesky product problems
This month’s questionWhat is the biggest merchandising challenge you’ve faced?Trouble securing inventory tops the list of small catalogers’ myriad merchandising
AOL plays dress-up with catalogers
America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched