Nicole Lee
Nicole Lee is director of fulfillment for Saddle Creek Logistics Services, an omnichannel supply chain solutions provider. Based in Fort Worth, TX, Lee oversees high-volume omnichannel fulfillment operations for multiple Saddle Creek facilities. Clients like beauty subscription box leader ipsy look to her for strategic solutions that increase efficiency, control costs and improve the customer experience. Lee holds dual degrees in logistics and intermodal transportation and business management from Georgia Southern University and is a certified Six Sigma Green Belt. She is actively involved in the Council of Supply Chain Management Professionals (CSCMP).
Many subscription box customers are interested in purchasing additional items, so adding an ecommerce channel can enable merchants to enhance the experience while generating a new revenue stream. This requires some operational adjustments. Here are 7 ways to help ensure success with your subscription ecommerce fulfillment.
There’s no doubt that subscribers want to feel special. Subscription commerce companies can satisfy their desire by personalizing offerings in a few different ways. But these all add to the complexity of order fulfillment operations. Here are a few factors to consider when looking to personalize your subscription commerce offerings.
Subscription box ecommerce has grown more than 100% a year for the past five years, according to McKinsey & Company. If you have a subscription box offering, you need to evaluate your business and make sure you’re prepared for growth. Three key areas to consider: Personalization, transportation management and technology.
While the prospect of increased sales volume is welcome, a barrage of incoming orders can overwhelm up-and-coming subscription box companies, or even established retail or ecommerce companies new to the game. How do you know when you need outside fulfillment help? Here are 6 signs that it’s time to engage a 3PL partner.