Paul Miller

Golfsmith Aims for Women

| Paul Miller

Although just 10% of Golfsmith’s customers are women, the Austin, TX-based golf products cataloger/retailer is launching a spin-off title for women this

Fall Circ Looking Up

| Paul Miller

Thanks to the improving economy and decent spring sales, most catalogers contacted in June say they intend to mail more fall and early-holiday books than

Live From the Annual DMA Catalog Council Dinner: Peterman Taking a Slower, Wiser Ride

| Paul Miller

New York–Cataloging icon John Peterman has told his rise and fall story many times since his J. Peterman Company went bankrupt and folded in 1999. Two years after the company closed, Peterman told of the bittersweet saga in his book, “Peterman Rides Again.” Then last year, perhaps having become sick of recounting the J. Peterman story countless times to promote the book, Peterman exercised the rights to the original company’s name and relaunched the J. Peterman catalog and Website.