Irish Cataloger Tries Its Luck in the U.S.
Relying on more than the luck of the Irish, Dublin-based gifts retailer House of Ireland in November mailed its first catalog exclusively to the U.S.
New Catalogs
The Woolly Sheep Rustic homes call for rustic decor. That’s the philosophy behind The Woolly Sheep, which sells rural-inspired home furnishings and gifts
New Web Catalogs
FreshFlowercard When you need more than a greeting card but a huge bouquet of flowers is too much, FreshFlowercard offers a suitable compromise. Launched
Norm Thompson Still Reworking Waterfront Living
Two years after acquiring nautical home products and gifts catalog Waterfront Living, multititle mailer Norm Thompson Outfitters is still mapping the
East Meets West Via Catalogs
Talk about your niche markets: Catalogers ChinaSprout and Asia for Kids both sell toys, books, and other products specifically for Asian children living
Eye on B-to-B: The Lowdown on Selling High-Ticket Items
Just as the rich are different, so is selling big-ticket equipment by catalog. Mailers often need to develop special collateral materials for high-ticket
The Beauty of CCB-Paris’s Growth Strategy
Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the
Sign on the Cyber Line
When the Electronic Signatures in Global and National Commerce Act (E-Sign) became law in October 2000, it gave contracts with an electronic signature
E-mail Marketing: No Response? E-mail ‘Em Again
When it comes to e-mail marketing, follow the adage If at first you don’t succeed, try, try again. Catalogers and consultants agree that because e-mail