Peter Girard

Sears, Wish Book Christmas 1998

| Peter Girard

The “big book” concept, an endangered species in the United States, is alive and well and thriving north of the border. Hitting the mailbox at an even

Crutchfield, Winter/Spring 1999

| Peter Girard

Inside! Sonic knockouts. Car audio that’ll rock your world.” With these cover lines, Crutchfield wastes no time positioning its catalog of consumer electronics

When Irish eyes are buying

| Peter Girard

Two years ago, when U.S.-born Jennifer Grimes founded Dublin-based home products catalog Grimes & Co., Ireland represented a mail order frontier. “I had

Backroads, 1999/2000

| Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

SMART Selections ’99

| Peter Girard

Some judges love the United Kingdom’s Office SMART’s SMART Selections magalog. Some don’t. But they all agree that when it comes to adding panache to

Black Box, 1999 Edition

| Peter Girard

Did the U.K. version of Black Box curry favor from the judges by touting its 1998 Gold Award on the cover? Well, one judge claims that “highlighting the