Phil Seward

Phil Seward is the Regional Director for the Americas at global loyalty agency, ICLP. Combining agency and client-side experience, he is responsible for driving devoted customer relationships for ICLP’s clients across the U.S. and Latin America.

The Democratization of Big Data in Retail

| Phil Seward

With the plethora of data and analytics available, brands might wonder where to start or which specific data pools to concentrate on. Here some of the most useful tactics for leveraging Big Data in retail companies can implement to boost loyalty strategies.