The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here’s what you need to know about its impact.
Rebecca Steele is a content marketing manager at at PFSweb, a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Working closely with PFS’s global team, Rebecca remains current on the latest trends in the ever-evolving ecommerce industry and communicates those findings to consumers and retailers alike.