Many marketers overlook connected television as a viable means of directly engaging existing and potential customers. They’re missing a significant opportunity to leverage CTV to run more targeted, accountable and action-oriented ads than ever before, as CTV continues to grow in popularity and advertising functionality.
Shane Ragiel is the Senior Director of Strategy at Chacka Marketing. In this role he assists in leading strategy and media for all clients. Shane has successfully navigated the ever-changing digital landscape with his clients, being amongst the first to advertise on Instagram, supporting Meta (Facebook) in beta testing ad units, and supporting client partners through Apple’s App Tracking Transparency changes. Previously, as Chacka’s Director of Social, Shane developed the company’s paid social practice from the ground-up, and eventually evolved to include programmatic media from digital display, video, podcast, and emerging/new media.