Tech Squared targets Webmasters
Ironically, in a world in which it’s necessary to be online to stay competitive, many Website designers are turning to print catalogs for the tools to
When words aren’t enough
Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.
Users remain wary
If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to
Barbie’s new sibling
Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed
Hanover do-over
Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger
Reaping online riches
In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based
Office Depot/Viking: big numbers
Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies
Cyberservice Hello, is anybody out there?
Most Internet catalogers, like print catalogers, know the value of superior customer service. They also know the barriers to service that are inherent
TECHNOLOGY Virtual dressing room
In recent years, a number of apparel catalogers have added complete wardrobe sections to aid customers in mixing and matching outfits-a trend now finding
FTC reports on privacy
For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet