Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.
In 1997, the number of online shoppers increased to 11.2 million, 76% of whom made multiple purchases, according to a joint study by New York City-based
Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed
Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger
It looks like paper prices will remain steady throughout 1998, despite rumblings this past spring of a July 1 and an Oct. 1 increase. But catalogers can
In recent years, a number of apparel catalogers have added complete wardrobe sections to aid customers in mixing and matching outfits-a trend now finding
