SPIN-OFFS
Fisher-Price gets dressed Toy manufacturer/mailer launches apparel book Hoping to clothe the kids who play with its toys, Fisher-Price mailed more than
MARKET SEGMENTS
Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,
Hanna Andersson, Spring 1999
When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog
SoBe Lizard Gear
Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and
San Francisco Music Box & Gift Co., Collectors Showcase 1999
A Silver Award winner in the Gifts Under $75 category, San Francisco Music Box won especially high praise from one judge: “The company has impressive
American Girl, Holiday 1999
If you are looking for an apparel catalog with extensive copy, don’t seek out the American Girl book. For some judges, the lack of details about the merchandise
Tallying the Net results
Cynthia Riggs is the owner of Making It Big, a Cotati, CA-based catalog that sells plus-size natural-fiber clothing. Annual sales, $2.5 million; annual
Lab Safety Supply Maintenance Direct Catalog, Fall/Winter 1999
It is incumbent on business-to business catalogs to provide extensive information about their products, but Lab Safety Supply manages to go beyond this
Habitat for Humanity
Americus, GA-based Habitat for Humanity, a nonprofit organization that helps build houses for U.S. families, used to sell a limited assortment of merchandise,
South Cape, Edition 5, 1999 (Australia)
This Silver Award-winning apparel catalog from Australia is truly committed to its customers. When you open the first spread in the catalog, you find