Production Page: DIY–Taking on Production Tasks
Bringing some of your production, prepress, and photography processes inhouse can save you time and, in the long run, money. But that’s only if you have
New Pig Nearly Burned by Fire
When a fire destroyed one of New Pig’s three buildings on its Tipton, PA, campus this past Halloween, the manufacturer/marketer of industrial cleanup
Production Page: Printers Don’t Just Print Anymore
The days of a printer simply running and binding a catalog are long over. According to the 2002 Catalog Age Benchmark Report on Print, Production, and
When Less Isn’t More
When times get tough, most catalogers cut back on prospecting. But happily, converting new customers isn’t the only way to increase sales. In fact, many
Paper Update: Prices Hikes Likely as Demand Rebounds
The increasing demand for paper is certainly an encouraging economic sign. But for catalogers the good news has a downside: Increased paper demand generally
Live from GCIC: Color commentary
Naples, FL–Despite the clouds and threat of thunderstorms, Nov. 21 has been a “colorful” day at the Graphic Catalog and Insert Conference (GCIC) here.
Into the Merch Mix
With the current economic climate inspiring a steady stream of layoffs and circulation cuts, there seems to be a lot more contraction than expansion in