Shayn Ferriolo

Into the Merch Mix

| Shayn Ferriolo

With the current economic climate inspiring a steady stream of layoffs and circulation cuts, there seems to be a lot more contraction than expansion in

Paper Prices Creeping Up

| Shayn Ferriolo

The days of rock-bottom paper prices may be over. In early August, most of the major paper companies, including International Paper, Stora Enso North

Pulp Fiction

| Shayn Ferriolo

For catalogers, paper selection is a delicate balancing act. You must constantly weigh your creative aspirations against cost concerns. During the past