Live from NCOF: Packaging Is Part of the Marketing Package
In direct marketing, people do judge a book by its cover
Live from NCOF: Why Good Service Is Good Marketing
Marketers who see no need to concern themselves with operational or customer service issues, take heed: Good marketing cannot compensate for a bad customer experience.
Live from NCOF: Bakers Labels Barcoding a Success
RFID may have stolen some of barcoding
Live from NCOF: Chatting About Live Chat
Now that texting has become as commonplace as making a phone call, live chat
BIG TIME make way for the MCM 100
It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the
Catalog Tracker: Volume Declines Continue
Forty percent of catalogers are considering cutting their overall circulation in response to last month’s postal rate hikes, according to an exclusive Multichannel Merchant survey
Reverse Logistics: Every Department’s Challenge
More than 75% of all returned products are not defective, according to Gailen Vick, founder/president of the Reverse Logistics Association. Instead the primary cause of returns is
Market Snapshot: It’s Not Raining Menswear Buyers
When Market Snapshot focused on the men’s apparel catalog market in 2005 and 2006, appeared in the headline each time. If we weren’t so reluctant to repeat
Exclusive Survey: After the Rate Case
Think of it as the catalogers’ equivalent of first you get mad; then you get even. When they learned, in late February, that the postal rates for Standard
Supply Chains and Customer Service
Customer service and customer satisfaction are not one and the same: The former is the perception of the provider, and the latter is the perception of