Wanted: One Glass Slipper
If the continuing story of Rate Case 2006-1 were a fairy tale, catalogers would be Cinderella and the Postal Regulatory Commission (PRC) would be the
Market Snapshot: Some Stalling Within Universe of Car-Catalog Buyers
The automotive market has been crawling in reverse for the past few years, judging from the number of active buyers available for rental or exchange.
Postal Rate Case: Get Ready
Postal Rate Case 2006-1 had yet to be approved as of press time. But regardless of what, if any, additional tweaking is done, we can safely say that it’s
Catalog Tracker: Sharp Drop in January Mail
Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct
Market Snapshot: Office-Supplies Buyers? We Got That
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Catalog Tracker: Last-Minute Surge in Volume
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
Long Tails and Passing Shows
When Ronnie Lane died in 1997, Amazon.com sold only books, Google was still the research project of a pair of Ph.D. candidates, and MySpace wasn’t even
Digging for gardening buyers
With the names of 6.8 million 12-month buyers available for rental or exchange during the third quarter of 2006, the consumer gardening category suffered
Revving up finally
Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged
Holiday highlights
According to the National Retail Federation (NRF), 2006 holiday sales were up 4.4% from 2005. Whether that’s good news or bad depends on what you’d been